Old, old article, in terms of our current time of reckoning, yet so salient overall and refers the media of today’s internet back to a previous visionary time. How much is true, how much prediction? I am especially interested from a historic standpoint as I don’t use Twitter, Facebook or most (if not all) forms) of “social” networking. What *is* the future? Commerce? I think this is the ultimate answer. Knowledge? I hope this is the final answer, and most constructive. Purely “social” – jeez, I hope not!
THE NET IS A WASTE OF TIME
…and that’s exactly what’s right about it.
by William Gibson
published in ‘New York Times
Magazine’ (July 14, 1996)
I coined the word “Cyberspace” in 1981 in one of my first science fiction stories and subsequently used it to describe something that people insist on seeing as a sort of literary forerunner of the Internet. This being so, some think it remarkable that I do not use E-mail. In all truth, I have avoided it because I am lazy and enjoy staring blanky into space (which is also the space where novels come from) and because unanswered mail, E- or otherwise, is a source of discomfort.
But I have recently become an avid browser of the World Wide Web. Some people find this odd. My wife finds it positively perverse. I, however, scent big changes afoot, possibilities that were never quite as manifest in earlier incarnations of the Net.
I was born in 1948. I can’t recall a world before television, but I know I must have experienced one. I do, dimly, recall the arrival of a piece of brown wooden furniture with sturdy Bakelite knobs and a screen no larger than the screen on this Powerbook. Initially there was nothing on it but “snow,” and then the nightly advent of a targetlike device called “the test pattern,” which people actually gathered to watch.
Today I think about the test pattern as I surf the Web. I imagine that the World Wide Web and its modest wonders are no more than the test pattern for whatever the 21st century will regard as its equivalent medium. Not that I can even remotely imagine what that medium might actually be.
In the age of wooden television in the South where I grew up, leisure involved sitting on screened porches, smoking cigarettes, drinking iced tea, engaging in conversation and staring into space. It might also involve fishing.
Sometimes the Web does remid me of fishing. It never reminds me of conversation, although it can feel a lot like staring into space. “Surfing the Web” (as dubious a metaphor as “the information highway”) is, as a friend of mind has it, “like reading magazines with the pages stuck together.” My wife shakes her head in dismay as I patiently await the downloading of some Japanese Beatles fan’s personal catalogue of bootlegs. “But it’s from Japan!” She isn’t moved. She goes out to enjoy the flowers in her garden.
I stay in. Hooked. Is this leisure – this browsing, randomly linking my way through these small patches of virtual real-estate – or do I somehow imagine that I am performing some more dynamic function? The content of the Web aspires to absolute variety. One might find anything there. It is like rummaging in the forefront of the collective global mind. Somewhere, surely, there is a site that contains … everything we have lost?
The finest and most secret pleasure afforded new users of the Web rests in submitting to the search engine of Alta Vista the names of people we may not have spoken aloud in years. Will she be here? Has he survived unto this age? (She isn’t there. Someone with his name has recently posted to a news group concerned with gossip about soap stars.) What is this casting of the nets of identity? Do we engage here in something of a tragic seriousness? In the age of wooden television, media were there to entertain, to sell an advertiser’s product, perhaps to inform. Watching television, then, could indeed be considered a leisure activity. In our hypermediated age, we have come to suspect that watching television constitutes a species of work. Post-industrial creatures of an information economy, we increasingly sense that accessing media is what we do. We have become terminally self-conscious. There is no such thing as simple entertainment. We watch ourselves watching. We watch ourselves watching Beavis and Butt-head, who are watching rock videos. Simply to watch without the buffer of irony in place, might reveal a fatal naivete.
But that is our response to aging media like film and television, survivors from the age of wood. The Web is new, and our response to it has not yet hardened. That is a large part of its appeal. It is something half-formed, growing. Larval. It is not what it was six months ago; in another six month it will be something else again. It was not planned; it simply happened, is happening. It is happening the way cities happened. It is a city.
Toward the end of the age of wooden televisions the futurists of the Sunday supplements announced the advent of the “leisure society”. Technology would leave us less and less to do in the Marxian sense of yanking the levers of production. The challenge, then, would be to fill our days with meaningful, healthful, satisfying activity. As with most products of an earlier era’s futurism, we find it difficult today to imagine the exact coordinates from which this vision came. In any case, our world does not offer us a surplus of leisure. The word itself has grown somehow suspect, as quaint and vaguely melancholy as the batterend leather valise in a Ralph Lauren window display. Only the very old or the economically disadvantaged (provided they are not chained to the schedules of their environment’s more demanding addictions) have a great deal of time on their hands. To be successful, apparently, is to be chronically busy. As new technologies search out and lace over every interstice in the net of global communication, we find ourselves with increasingly less excuse for … slack.
And that, I would argue, is what the World Wide Web, the test pattern for whatever will become the dominant global medium, offers us. Today, in its clumsy, larval, curiously innocent way, it offers us the opportunity to waste time, to wander aimlessly, to daydream about the countless other lives, the other people, on the far sides of however many monitors in that postgeographical meta-country we increasingly call home. It will probably evolve into something considerably call home. It will evolve into something considerably less random, and less fun – we seem to have a knack for – but in the meantime, in its gloriously unsorted Global Ham Television Postcard Universes phase, surfing the Web is a procrastinator’s dream. And people who see you doing it might even imagine you’re working.
